Greenwashing: between misleading marketing and the fight for true sustainability. Marco Letizi’s book presented at Bocconi University

At the CSR and Social Innovation Fair, author Marco Letizi presented his essay „Greenwashing: Countermeasures, Italian and International Case Studies,“ a work that exposes deceptive environmental marketing practices and outlines methods to combat them. The presentation prompted numerous questions from the audience, a sign of growing interest in the topic of sustainability and corporate responsibility, and reinforced the book’s importance as a tool for understanding and combating a widespread and damaging phenomenon.